Name: Peter Maiden
Hometown: Wildes Meadow, a small city exterior Sydney, Australia.
Now Lives: In a two-bedroom, walk-up condo within the Williamsburg part of Brooklyn along with his spouse Bugs; their five-month-old daughter, Indigo; and a canine named Kevin Bacon.
Claim to Fame: Mr. Maiden is a founder and C.E.O. of Convicts NYC, a boutique artistic company in Greenpoint, Brooklyn, with a hip consumer roster that features Ian Schrager and the Surf Lodge in Montauk. Last week, the company launched “We are NY Tough,” an uplifting video montage narrated with snippets from Gov. Andrew M. Cuomo’s coronavirus briefings. The two-minute video has greater than 1.5 million views on Twitter and has been shared by Hillary Clinton, Katie Couric, Ellen DeGeneres, Diddy and the governor himself.
Big Break: After profitable a gold medal for Australia on the 2002 World Rowing Junior Championships, Mr. Maiden attended the University of California, Berkeley, on a rowing scholarship. In 2007, Mr. Maiden appeared on “I’m from Rolling Stone,” an MTV actuality collection wherein aspiring journalists competed for a job on the music journal. “I didn’t win, but Jann Wenner” — the journal’s proprietor on the time — “took me under his wing and gave me a job as video director on staff,” Mr. Maiden mentioned. “I roamed the United States interviewing artists and getting myself into the right kind of trouble.”
Latest Project: In March, Convicts NYC launched “Electric Wave,” an arty four-minute homage to browsing that includes Stephanie Gilmore, a seven-time world browsing champion. The movie, which was sponsored by Audi, was filmed at Kelly Slater’s Surf Ranch, a man-made browsing lake in California’s Central Valley.
Next factor: One day after releasing “We are NY Tough,” Mr. Maiden was contacted by the governor’s workplace and plans to supply extra inspirational movies, professional bono. “We want to do one that’s focused on health care and grocery store workers, and others that are out here right now, putting themselves at risk,” he mentioned. “We would like to work with the governor’s office and direct people to resources, and where they can donate.”
But Can He Surf?: “I’m terrible,” Mr. Maiden mentioned. “In the ’90s, when I was growing up going to the beach, boogie boarding was cool. So my dad bought me a boogie board, which is the worst thing he could have done.”